Real, not boosted
A competitor's 2.1M-view “hit” can be mostly bought. Hook cross-checks every breakout against the Meta Ad Library and re-scores it to a true score: the organic reach left once the paid views come out.
What the feed shows. Reads like a runaway organic hit.
Started running on 12 Mar 2026
Reach: 1.9M accounts
This ad has multiple versionsi
The 30 second routine your feed keeps asking about. Free shipping this week.
Paid views bought. One creative match in the Ad Library, 98% copy.
Identical creative confirmed in the Ad Library. Bought, not earned.
How the check runs
No screenshots, no manual digging. Hook runs the same three-step check on every video that pulls away from your category’s median.
Why it matters
The format worth stealing is the one your audience chose on its own. Filter out bought reach and your swipe file fills with videos that actually earned their views.
Walk into the review with the Ad Library entry on screen. A bought campaign dressed up as an organic hit is a very different conversation than a hunch.
Every week you copy a boosted breakout is a week your organic numbers stall. Re-scoring to true organic reach keeps your roadmap pointed at what compounds.
Proof
Notion, ElevenLabs and Vita Coco, torn down video by video for the formats and hooks that earned their organic reach. The same per-video read Hook runs on your niche before it boost-checks a single breakout.
Where it pays off
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.
