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Research and breakdowns built from Hook’s own video-analysis engine: real campaigns, real numbers, no filler.

Case studyAug 14, 2026

CodeWords: The UGC Engine Case Study

How CodeWords built a paid-creator UGC engine that shipped 400+ videos in 10 days and 35M+ views, with Hook running the research stage: finding which formats were actually winning before a single video got made.

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CodeWords: The UGC Engine Case Study, cover illustration
The Odyssey: Viral Playbook, cover illustration

Case studyAug 1, 2026

The Odyssey: Viral Playbook

A $375M campaign, a real Discord ARG, a 40-foot touring Trojan horse, and 52 real videos, official and unpaid creator content alike, sorted into five patterns. Every source video below is playable inline.

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A creative-intelligence coworker in your Slack

Stop pasting TikTok links into ChatGPT.

You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.

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