Solutions · D2C brands
Hook watches your niche daily, filters out boosted reach, and diagnoses why videos work. Then it drafts the next one in your voice.
The weekly meeting
Every active brand hits the same three walls.
The guess
The content meeting runs on vibes: someone saw a trend, someone has a feeling. Nobody can say why last week’s video died.
The drop
The style that got millions now gets 2,000. That’s not a shadow ban. Your niche moved on, and nothing told you.
The decoy
You copy a competitor’s breakout and it flops. The Meta Ad Library knew: that reach was bought, not earned.
The organic filter
The 2.1M “hit” you were about to copy was mostly bought: the same creative sits live in the Meta Ad Library, and the real organic number is closer to 170K. Hook runs that trace on every breakout before it ranks, so the format you copy is one your audience chose, not one a budget bought.
What the feed shows. Reads like a runaway organic hit.
Started running on 12 Mar 2026
Reach: 1.9M accounts
This ad has multiple versionsi
The 30 second routine your feed keeps asking about. Free shipping this week.
Paid views bought. One creative match in the Ad Library, 98% copy.
Identical creative confirmed in the Ad Library. Bought, not earned.
Diagnosis to draft
Hook diagnoses every video it watches: hook type, pacing, the beat where retention died. Daily Ideas turn the week's patterns into tomorrow's brief, and the scriptwriter drafts it from your knowledge base, so the script sounds like your brand, not like a template.
AI Scriptwriter · drafts grounded in your knowledge base
Proof
Vita Coco's recent videos, analyzed one by one for the formats, hooks and pacing that earned their reach, with Notion alongside for contrast. This is the map Hook builds for your niche.
One coworker, three surfaces
FAQ
That's what the knowledge base is for. Upload brand guidelines, past scripts and briefs, and the scriptwriter grounds every draft in your voice plus the formats currently winning in your niche, not a generic template.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.
