Compare · Hook vs Spyglass
Spyglass is a searchable library of ad and organic creative. Hook is organic-first creative intelligence that filters boosted reach and drafts your next script.
Two different jobs
Both read Instagram, TikTok and the Meta Ad Library. What differs is what each one is built to do with that data. One is a library you search. One is a coworker that decides and writes.
Plenty of teams run both. Hook is free to start, so you can keep the library you like and add the coworker alongside it.
Side by side
Not a feature scorecard. Each row describes the job each product is built around, so you can tell which one fits the work in front of you.
| Feature |  Hook |  Spyglass |
|---|---|---|
| Primary focus | Organic-first creative intelligence | Searchable ad + creative library |
| Built to | Decide what to make next, then write it | Find and save reference creative |
| Real-vs-boosted true score | Built for it | Not the focus |
| Coverage | Instagram, TikTok, plus the Meta Ad Library | Meta Ad Library, plus IG and TikTok creative |
| Per-video breakdown | 300+ variables scored per video | Browse and search creatives |
| Writes scripts in your brand voice | Yes | No |
| How you get answers | Ask in Slack, Claude/Cursor or the app | Search the library, save to boards |
Rows describe each product's primary positioning as of July 2026, not a feature-by-feature audit. Spyglass is a searchable ad and creative intelligence library; its strengths include library breadth, swipe boards and alerts. Hook is organic-first: it scores real-vs-boosted reach and drafts scripts in your brand voice. Check each product's own site for current capabilities.
Real, not boosted
A searchable library shows you the creative that’s running. It doesn’t tell you how much of that reach was paid for. Hook traces every breakout in your niche to its matching ad in the Meta Ad Library and re-scores true organic reach: 2.1M on the feed, roughly 1.9M bought, about 170K actually earned. You copy the formats that earned their reach, not the ones that bought it.
What the feed shows. Reads like a runaway organic hit.
Started running on 12 Mar 2026
Reach: 1.9M accounts
This ad has multiple versionsi
The 30 second routine your feed keeps asking about. Free shipping this week.
Paid views bought. One creative match in the Ad Library, 98% copy.
Identical creative confirmed in the Ad Library. Bought, not earned.
Past search
Finding a good reel is the easy part. Hook drafts your next one in your brand voice, grounded in a knowledge base you control and the formats winning in your niche right now. You go from a saved reference to a shootable script without leaving the coworker that found it.
AI Scriptwriter · drafts grounded in your knowledge base
Proof
Every brand below was analyzed the way Hook analyzes yours: each video scored for hooks, pacing and format, with boosted reach filtered out. This is a teardown built for you, not a library you search.
FAQ
For breadth of searchable creative, yes. Spyglass is built as an ad and creative intelligence library: if your job is to pull references from the widest possible pool of running ads and organic creative and save them to swipe boards, that is what it is built for. Hook is built for a different job: watching your specific niche, filtering out boosted reach, and drafting your next script. Many teams use a library for inspiration and Hook to decide and write.
A library shows you creative. Hook shows you what genuinely worked, why it worked, and what to write next. Start free and run it next to whatever library you already use.
Free plan, no credit card. Keep your swipe boards, add the coworker.
