Solutions · Agencies
Every client's niche, decoded. Pitch with data nobody else has.
One ecosystem per client, competitive teardowns on demand, and briefs grounded in what actually works in each niche.
The agency problem
The work scales. The research doesn't.
Every pitch starts from zero
New prospect, new niche, another week of manual research. Nothing you learned on the last client carries over.
Clients push back without data
You know the format works. Without niche numbers behind the recommendation, the loudest opinion in the room wins.
Your tools report reach, not reasons
Measurement dashboards show what happened last week. They can't say why a video worked or what to brief next.
The pitch weapon
Arrive with a teardown they've never seen.
A prospect's own grid only ranks the top posts in a mediocre pool. Hook maps the whole niche through three lenses, from direct competitors to habit and occasion rivals to the paradigm shifts resetting the category, so your pitch opens with the set they're actually in.
Mapped around Northbound · 12 peers
Competitors
Halftide
@halftide
Foxhole
@foxhole.club
Lumenly
@lumenly
+4 more
Habit & occasion
Parallax
@parallax.studio
Cypress
@cypress.daily
+3 more
Paradigm shift
Vantage
@vantagehq
+2 more
One workspace
Run every client from one workspace.
One ecosystem per client, folders for competitors, UGC and owned accounts, and benchmark views that show where each client sits in their niche. Growth has unlimited seats, never per-seat; the Agency tier covers custom limits when you outgrow it.
Vocalis
AI audio
35 accounts · 540 posts
Halftide
Swimwear D2C
28 accounts · 412 posts
Northbound
Outdoor apparel
41 accounts · 688 posts
Foxhole
Gaming hardware
22 accounts · 305 posts
Juniper
Skincare
19 accounts · 264 posts
Client reporting
Show clients why, not just what.
The benchmark table that goes in the monthly report: your client, the watchlist average, and the competitor they always ask about. Growth adds shareable links, a client view and PDF exports, so the numbers land in the deck without a screenshot.
Benchmark
Compare brand performance
Northbound
You
Benchmark
Avg across watchlist
Engagement
Posting cadence
Growth & Magic metrics
Creative breakdown
7 brands on watchlist · 1,284 posts analysed
Proof
See the leave-behind you'd hand a client.
Four public teardowns from the brand library, every number from a real analysis. Send one after the pitch and let it argue for you.
FAQ
Agency questions, answered.
Yes. The Growth plan includes shareable links, a client view and PDF exports, so you can send a live teardown or drop the PDF straight into the client deck. On Free and Starter the workspace is for your team only.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.