Hook

Inside ElevenLabs’s creative brain: Hook scored 50 videos across 300+ variables to surface exactly what drives reach.

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Videos analyzed

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Total views

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Median / video

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Top performer

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CategoryAI Audio / Software
PlatformInstagram
Avg views / video21.3K
Top vs median16×
Data analyzedJan 20, 2026

What’s working

ranked by reach
1

Direct Product/Feature Announcement

16.6K

1.1× med

2

Visual Impact / Montage

18.4K

1.2× med

3

Problem / Question Setup

15.0K

1.0× med

4

Dramatic / Cinematic Opening

17.7K

1.2× med

5

Brand Logo / Identity

19.1K

1.3× med

Content focus

share of videos
Product / Feature Promotion48%
Educational / Tutorial17%
Brand Awareness15%
Entertainment / Creative Showcase13%
Partnership Announcement7%

96%

Brand on-screen

20%

No CTA

Top performers

The videos driving the views

ElevenLabs's highest-reach posts. Tap to watch.

What Hook found

ElevenLabs’s median post earns 15,251 views, but its top performer hit 251,634: 16× the median. The gap is the playbook: a handful of patterns carry the reach.

Content focus

Product / Feature Promotion44% · 16.4K median
Educational / Tutorial16% · 13.6K median
Brand Awareness14% · 15.0K median
Entertainment / Creative Showcase12% · 14.9K median
Partnership Announcement6% · 18.2K median

Audio patterns

Electronic / Ambient50% · 16.6K median
Upbeat / Energetic30% · 17.2K median
Cinematic / Orchestral16% · 19.3K median
Subtle Background12% · 15.0K median
Dramatic / Intense8% · 20.5K median

Camera techniques

Screen Recording / UI Demo40% · 16.2K median
Motion Graphics / Animation30% · 18.2K median
Static Medium Shot24% · 14.5K median
Dynamic Action Shots16% · 17.7K median
Aerial / Drone Shots8% · 20.5K median

Narrative arcs

Product Intro → Feature Showcase → CTA36% · 16.6K median
Problem → Solution → Benefits16% · 18.1K median
Announcement → Details → Impact12% · 17.2K median
Hook → Build Tension → Resolution10% · 14.7K median
Story / Narrative Arc8% · 19.3K median

Organic vs. boosted reach

Hook matches each video against the Meta Ads Library to separate genuine organic virality from paid amplification.

Locked

Analyzed on the v1 pipeline, before Hook's Meta Ads Library boosted matcher. Re-run on the current pipeline to reveal the organic-vs-boosted split.

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Organic reach██%
Boosted reach██%
True organic top hook██%

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