The workspace
Where your category gets mapped, scored and turned into a playbook.
Ecosystems get built here; blueprints get written here; every breakout gets boost-checked here. Day to day, the answers follow you into Slack and Claude.
The feed
Every video your category posts, ranked the way you'd rank them.
Wire in your competitors and creators once; Hook watches every video they post on Instagram and TikTok. One filter separates reach that was earned from reach that was bought: All, Organic, Boosted, Sponsored.
Amplification filter · All / Organic / Boosted / Sponsored
The boost-check
Watch a 240× “hit” get re-scored to 64×.
Every breakout is checked against the Meta Ad Library before it makes your ranking. Paid reach is stripped out, disclosed collabs are weighted separately, and the number that survives is the true score: what the video earned on its own.
Boostedtrue score: 240x → 64x after boost check
Brand profiles
Every brand on your watchlist becomes a playbook.
Open a profile for four tabs: Performance, Creative Breakdown, Creative Blueprint, and Ads. The blueprint is the strategy doc Hook writes from a brand's videos, and it's what grounds Hook Brain's answers.
Brand profile: elevenlabsio · analysis complete
Per-video depth
Every video, broken down shot by shot.
Hook reads 300+ creative variables per video: hook type, pacing, structure, audio, on-screen text. The frame strip, the functional beats and the taxonomy behind them sit under every score in the feed.
@halftide0:4214 shots detected212K views“You have been storing it wrong”
0:00
0:04
0:11
0:19
0:28
0:37
Video structure · functional segments
Content taxonomy · 33 dimensions · 8 groups
{
"video_structure": ["Hook 0:00", "Context 0:03", "Demo 0:11", ...],
"tags_json": {
"hook_type": "direct_claim",
"visual_style": "product_closeup",
"audio": "voiceover_trending",
"cta_type": "verbal_plus_caption",
},
"shots": 14
}Every reel in the niche gets this treatment · frame by frame
Per-video analysis · @halftide · 14 shots detected
The benchmark
You, the watchlist average, and the competitor you fear. One table.
Engagement, posting cadence, growth momentum, top hooks and CTAs: your account against the watchlist average and any rival you pick. The gap stops being a feeling and becomes a number.
Benchmark
Compare brand performance
Northbound
You
Benchmark
Avg across watchlist
Engagement
Posting cadence
Growth & Magic metrics
Creative breakdown
7 brands on watchlist · 1,284 posts analysed
Benchmark · you vs. watchlist average vs. one rival
In brief
And the rest of the workspace.
One line each. They're better tried than screenshotted.
Hook Brain
Chat grounded in everything Hook has watched, with sources cited on every answer.
AI Scriptwriter
Scripts drafted in your brand voice, from the knowledge base and what wins in your niche.
Knowledge base
Upload briefs and guidelines; answers and scripts stay grounded in how you talk.
Refresh cadence
Your category, re-scored on a schedule.
Free · $0
Monthly
Whole-category ranking, refreshed every month.
Starter · $89/mo
Weekly
Tracked accounts re-analyzed every week.
Growth · $250/mo
Daily
Auto-analysis the moment a competitor posts.
Day to day
Then stop opening tabs.
FAQ
Questions, answered.
No. Most teams ask Hook from Slack or from Claude over MCP day to day. The workspace is where you set up ecosystems, read full analyses, and go deep on a brand.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.