Slack
The coworker that watches your category lives in #marketing.
Ask in the channel and get a cited, boost-checked answer grounded in the competitors and creators you already track. No new tab, no pasted links.
@Hook what's actually working in our category this week, organic, not boosted?
Three formats are pulling away from the median this week:
Want a hook for the POV demo?
Most brands in our space get this wrong...
In Slack
Three ways to ask.
Channel, DM, or slash command: every answer comes from the same coworker, grounded in the accounts you track.
Mention it in a channel
Ask in front of the team. Hook replies in-thread and keeps answering follow-ups, even when nobody tags it.
DM it directly
A private line for the questions you're not ready to ask in #marketing. Same brain, same cited sources.
Run /hook anywhere
One command from any channel. Question in, cited answer back in the thread.
Why the answers are different
Grounded in your ecosystem, not the internet's average take.
Hook answers from the competitors and creators you actually track, and cites the videos behind every claim. Every number is boost-checked against the Meta Ad Library first, so spend never reads as a trend.
Boosted
OrganicInstall
Connect it in a minute.
No bot tokens, no config files, one OAuth approval. Slack ships with every plan, including Free.
Open Integrations
Add to Slack
Ask
Slack answers questions over what Hook already tracks. Adding accounts and starting new analyses happens in the app. See the dashboard →
One coworker, three surfaces
Wherever you ask, it's the same coworker.
The answer in #marketing, the script drafted in the app, and the tool call your agent makes in Claude all draw on the same tracked accounts and the same boost-checked numbers. Pick the surface that fits the moment, the grounding never changes.
In the app · AI Scriptwriter
In Slack · @Hook
Across your set, POV demo reels travel furthest. Northbound sits #2 of 7 on reach-per-follower. You punch above your size. The real gap is paid: 1 live ad vs ~6 per rival.
In Claude · Hook MCP
Who's asking
Built for the way teams ask.
FAQ
Questions, answered.
All of them, including Free. Answer depth follows your plan's chat model and grows with the accounts you've analyzed: Free and Starter run Haiku, Growth runs Sonnet and Opus.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.