Understand every video from Reels to TikTok
Your AI can't watch social. Hook does: it tracks every video in your category, separates real virality from boosted spend, and writes the next one in your Slack.
Keep scrolling — one of these videos won
i wonder how they feel
Hooked in 0.8s
2.1× saves vs category median · boost-checked: organic
Hook can tell you why →
Most videos die in three seconds. This one didn't — and Hook knows why.
Understand every video from Reels to TikTok
Your AI can't watch social. Hook does: it tracks every video in your category, separates real virality from boosted spend, and writes the next one in your Slack.
Reels. TikTok. Shorts. One feed.
Every breakout in your category — watched, categorized by format, and boost-checked against the Meta Ad Library.
i wonder how they feel
Blue-collar workers don't get Notion or Loom
The biology behind coffee
No coding skills, no problem
Aesthetic nerd life
Every student struggling to find a job in 2026
New York City diaries
Day 123
Doesn't matter
POV: your AI agent ships the feature before standup
I let AI plan my entire week
The 3-second hook that broke our retention record
we almost shipped this bug to 2M users
reading mean comments about our rebrand
cheapest vs most expensive AI tool
founder story: I quit at 24 to build this
street interview: does anyone read terms of service
5 tools that replaced my whole marketing team
our ad hit 4M views — here's the real number
day in the life of a solo founder
hot take: virality is a vanity metric
unboxing the thing everyone's talking about
we tried the trend so you don't have to
the email that got us 400 signups overnight
duet: reacting to our competitor's launch
tutorial: build a landing page in 9 minutes
paid partner: how @lumenly actually uses us
the founder update nobody asked for
704 videos watched in this category last month
How it works
Watches. Ranks. Answers.
No new dashboard. Hook learns your space and tells your team what to make next — in Slack, Claude, or WhatsApp.
It watches your category
Wire in your competitors and creators once, and Hook watches every post they publish across Reels, TikTok, and Shorts. No exports, no spreadsheets, no Sunday-night scroll.
704 videos watched last month
It ranks what actually worked
Every breakout gets checked against the Meta Ad Library before it makes the ranking. A reel that bought 92% of its reach re-scores to its real organic number, so boosted spend never reads as a trend.
Boostedtrue score: 240x → 64x after boost check
It answers wherever you ask
Ask anything in the thread, from why a format is pulling ahead to what your brand should make next. The next script comes back in the same channel, sources cited.
@Hook what's actually working in our category this week, organic, not boosted?
Three formats are pulling away from the median this week:
Want a hook for the POV demo?
Most brands in our space get this wrong...
drafted in #marketing, 09:14
Your AI writes from a blank page. Hook gives it your whole category, so it already knows your space.
The context your AI was missing, kept current every day.
- 0+
- creative variables decoded per video
- every major short-form platform
- Real vs boosted
- separated via the Meta Ad Library
- 0
- videos watched per category, last 30 days
Signal, not spend
Know what's genuinely working, not just what's boosted.
A reel can rack up views because it's good, or because someone paid to push it. Hook checks every video against the Meta Ad Library and recalculates its true score before you copy the wrong idea.
312K reach · 0 ad spend found · true score 12.4× — keep this format
Nobody paid for this reach — the format did the work, so it's the one worth copying.
Ask anywhere
Ask your category anything, and get the next script back wherever you asked.
Hook reads everything you've tracked and answers with the sources attached — in Slack, in Claude over MCP, or on WhatsApp. No new dashboard to learn.
@Hook what's actually working in our category this week, organic, not boosted?
Three formats are pulling away from the median this week:
Want a hook for the POV demo?
Most brands in our space get this wrong...
The agent lives where your team already argues.
Integrations
Works where you already work.
Hook watches every platform your audience scrolls, and answers in the tools your team already has open.
Watches
Automatically, across every account you track. No exports.
Answers in
Slack
Ask in a thread, get the script back in the channel.
Claude
Your whole category piped into any chat over MCP.
ChatGPT
The same context inside a custom GPT.
Daily briefs where you actually read them.
Hook app
The full workspace: feed, analysis, blueprints.
Loved by operators
Used by teams who need proof, not opinions.
Pricing
Free to watch your category.
Paid to break it down.
Hook monitors your whole niche and answers in Slack for free. Paid plans switch on deep video analysis (every hook, script, and pacing beat) across the accounts you choose.
Free
Watch your whole category, forever.
No card required
- Monitor up to 25 accounts: reels, profiles, ad signals
- Your Slack & WhatsApp coworker: nudges and answers
- Whole-category ranking, refreshed monthly
- 1 deep video analysis included
Starter
Deep analysis on the accounts that matter.
7-day free trial · no card to start
- Everything in Free, plus
- Deep video analysis: hooks, pacing, scripts
- Track + analyze up to 50 accounts
- Competitive benchmarking across your niche
- Scriptwriter in your brand voice
- Weekly refresh · up to 5 seats
Growth
Continuous coverage across every brand you run.
7-day free trial
- Everything in Starter, plus
- Track + analyze up to 150 accounts
- Up to 5 ecosystems, daily auto-analysis
- Auto-analysis the moment a competitor posts
- Shareable links, client view, PDF exports
- Unlimited seats, never per-seat
Free forever to watch your category. We never meter your Slack coworker. Need multi-brand or white-label? Talk to sales.
FAQ
Questions, answered.
Hook is a creative-intelligence coworker for short-form video. It watches what's winning in your category, frame by frame, separates real virality from boosted spend, and writes the next script, delivered as an agent in your Slack.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.