Pricing
Free to watch your category.
Paid to break it down.
Hook watches your whole niche and answers in Slack for free. Paid plans switch on deep video analysis across the accounts you choose, from $20 a month.
Free
Watch your category.
No card required
- 50 videos a month
- 25 monitored accounts
- 1 keyword topic
- Monthly refresh
Entry
Deep analysis, and the studio.
Cancel anytime
- 100 videos a month
- 20 tracked accounts
- 5 keyword topics
- Virality checker, editing studio, Reddit research
- Claude, Slack and MCP
Starter
More accounts, faster, a team.
Cancel anytime
- Everything in Entry, plus
- 300 videos a month
- 50 tracked accounts
- 10 keyword topics
- Weekly refresh · 5 seats
Your video production team, on retainer.
Monthly retainer · not a planWe script, shoot, edit and deliver. You review and post. Monthly content strategy, 15 to 20 finished videos, on-camera coaching and a shared Slack channel.
Free forever to watch your category. Every plan includes Slack, Claude and MCP. Need multi-brand or white-label? Talk to us.
How usage works
What you're paying for, in plain terms.
Every plan is measured in three units. Once you know what each one means, the table below reads in a glance.
A video
One reel pulled and broken down across the 33 creative dimensions: hook, pacing, proof sequence, voiceover density, the lot. Your plan sets how many a month: 50 on Free, 100 on Entry, 300 on Starter.
A tracked account
One Instagram or TikTok profile you're watching. Everything it posts is pulled and ranked against the category. Free monitors 25, Entry tracks 20 with full analysis, Starter 50. Swap them in and out as your watchlist changes.
A keyword topic
A search you keep running, so anything new in that corner of the category surfaces without you naming the account first. One on Free, 5 on Entry, 10 on Starter.
Metered on work, not headcount
Plans are priced on how much category you watch and how many videos you take apart, not on how many people look at the result. Most competitive-intelligence tools charge by the seat, so the bill climbs every time your team grows. Inside your plan's seats, Hook's doesn't.
Compare plans
Every plan, line by line.
Free watches your category and answers in Slack. Paid plans switch on the deep analysis, benchmarking and scriptwriting, then add coverage and collaboration as you scale.
| Features | Free | Entry | Starter | Video production |
|---|---|---|---|---|
| Coverage | ||||
| Platforms watched | IG, TikTok, Ad Library | IG, TikTok, Ad Library | IG, TikTok, Ad Library | IG, TikTok, Ad Library |
| Videos analysed a month | 50 | 100 | 300 | Unlimited |
| Accounts tracked | 25 | 20 | 50 | Custom |
| Keyword topics | 1 | 5 | 10 | Custom |
| Refresh cadence | Monthly | Weekly | Weekly | Continuous |
| Analysis | ||||
| Deep video analysis | No | Yes | Yes | Yes |
| Virality checker | No | Yes | Yes | Yes |
| Keyword-based research | No | Yes | Yes | Yes |
| Reddit and trends research | No | Yes | Yes | Yes |
| Video editing studio | No | Yes | Yes | Yes |
| Scriptwriter in your brand voice | No | Yes | Yes | Yes |
| Where you work | ||||
| Slack coworker | Yes | Yes | Yes | Yes |
| MCP into Claude and Cursor | No | Yes | Yes | Yes |
| Team | ||||
| Seats | 1 | 1 | Up to 5 | Your whole team |
| Done for you | ||||
| Monthly content strategy | No | No | No | Yes |
| 15 to 20 finished videos | No | No | No | Yes |
| On-camera coaching | No | No | No | Yes |
Proof
The analysis your plan pays for, on brands you know.
Two public teardowns from the brand library, every number from a real Hook analysis. Paid plans run this depth across the accounts you track.
FAQ
Pricing, answered.
Paid plans are billed monthly and you can cancel anytime from Settings. No annual lock-in, no setup fee. Your card is charged the day you upgrade and on the same date each month after.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.