Pricing
Make videos that work.
Pay for what you make.
Two ways to work with Hook: run the platform yourself, or have our studio make the videos with you.
Free
Try Hook, watch your category.
No card required
150 credits, once
- Up to 35 s of finished video
- Monitor up to 25 accounts, free
- Watermark on exports
- 1 render at a time
Starter
Make videos, on your own.
Cancel anytime
300 credits a month
- About 1 minute of finished video
- Monitor up to 25 accounts, free
- Clean exports, no watermark
- 1 render at a time
Pro
A steady video habit.
Cancel anytime
1,500 credits a month
- Everything in Starter, plus
- About 6 minutes of finished video
- 3 renders at once
Max
High volume, in parallel.
Cancel anytime
3,200 credits a month
- Everything in Pro, plus
- About 13 minutes of finished video
- 8 renders at once
Research (reading videos, tracking accounts, keyword search) uses credits too. Monitoring up to 25 accounts is free on every plan.
Need more credits?
Top up any time on a paid plan. Top-up credits last 12 months. Auto-refill is off until you turn it on, and you set the monthly cap.
500
$50
1,500
$135
4,000
$320
How credits work
One balance. Three kinds of work.
You pay for research, for scripting and writing, and for editing. Every credit spent is tagged with one of the three, so you can see where it went.
Research
Charged when it runs.
- Read a video
- 1
- Deep analysis of a video
- 5
- Track an account (25 latest videos)
- 25
- Keyword search
- 20
- Community pull
- 30
- Footage read, per minute
- 1
Scripting and writing
Reserved when a piece starts, settled as each stage runs.
- Script, per second of video
- 1
- Carousel
- 50
- Video meme
- 20
- Static meme
- 10
- Chat that scopes the idea
- Free
Editing
Same reservation as the script.
- Edit, per second of video
- 3
- Clip
- 40
- Redo of a stage, after 6 free per piece
- 5
- Versions after publishing
- Free
What a finished video costs
Script (1) plus edit (3) is 4 credits per second of finished video. You pick the length when you start.
15 s video
60
30 s video
120
50 s video
200
60 s video
240
Reserved, not spent
You see the price and your balance before you start. Credits are reserved, charged as each stage runs, and whatever you don't use comes back. Your balance never goes negative: if something costs more than you have, Hook tells you before anything starts.
Compare plans
Every plan, line by line.
Every plan has the same tools. Plans differ in how many credits you get, how many renders run at once, and whether exports carry a watermark.
| Features | Free | Starter | Pro | Max |
|---|---|---|---|---|
| Credits | ||||
| Credits | 150, once | 300 a month | 1,500 a month | 3,200 a month |
| Finished video | Up to 35 s | About 1 minute | About 6 minutes | About 13 minutes |
| Top-ups (from $50) | No | Yes | Yes | Yes |
| Unused credits roll over | No | 1 month | 1 month | 1 month |
| Coverage | ||||
| Platforms watched | IG, TikTok, Ad Library | IG, TikTok, Ad Library | IG, TikTok, Ad Library | IG, TikTok, Ad Library |
| Monitored accounts, free | 25 | 25 | 25 | 25 |
| Analysis and studio | ||||
| Deep video analysis | Yes | Yes | Yes | Yes |
| Virality checker | Yes | Yes | Yes | Yes |
| Keyword-based research | Yes | Yes | Yes | Yes |
| Reddit and trends research | Yes | Yes | Yes | Yes |
| Video editing studio | Yes | Yes | Yes | Yes |
| Scriptwriter in your brand voice | Yes | Yes | Yes | Yes |
| Exports | ||||
| Watermark | Yes | No | No | No |
| Renders at once | 1 | 1 | 3 | 8 |
| Where you work | ||||
| Slack coworker | Yes | Yes | Yes | Yes |
| MCP into Claude and Cursor | Yes | Yes | Yes | Yes |
FAQ
Pricing, answered.
One balance per workspace that pays for three kinds of work: research, scripting and writing, and editing. A finished video costs 4 credits per second (1 to script, 3 to edit), so a 30 s video is 120. Every spend shows in your usage page, tagged with one of the three.
Stop pasting TikTok links into ChatGPT.
You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.