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Solutions · B2B SaaS

Know what actually works in your category.

Your AI can't watch video. Hook can: it tracks the organic and paid short-form in your niche, separates real virality from boosted spend, and answers in Slack and Claude.

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app.slack.com
marketing
J
Jordan9:02 AM

@Hook what's actually working in our category this week, organic, not boosted?

Hook
HookApp9:02 AM

Three formats are pulling away from the median this week:

POV demo3x median@northbound
Contrarian cold open+180% saves@halftide
Comparison reel2.4x reach@foxhole
Sources: 3 citedOrganic only: boosted filtered out
Hook
HookApp9:03 AM

Want a hook for the POV demo?

Drafted hook

Most brands in our space get this wrong...

2 replies
3 competitor videos cited
real posts from your category · not generic advice
Boost check built in
reach verified against the Meta Ad Library

The problem

Buyers discover products in short-form. Your AI reads captions.

You can't tell earned from paid

A competitor's reel clears 2M views and the feed won't say why. Resonance or media budget: from the outside they look identical.

Your AI can't watch the video

Pasting TikTok links into ChatGPT gets you an answer about the caption. The hook, the pacing, the format, everything that decides performance, never reaches the model.

Competitive teardowns eat a week

Someone scrolls the grids, screenshots the winners and pastes them into a doc. By the time it's shared, the category has moved on.

The boost check

Their 2.1M-view breakout was 92% paid reach.

Hook traces every breakout in your category to its matching creative in the Meta Ad Library and readjusts the score: 2.1M on the feed, 1.9M bought, roughly 170K earned. You copy the formats that earned their reach, not the ones that bought it.

On Instagram · mobile
0.0M

What the feed shows. Reads like a runaway organic hit.

Traced + matched
Meta Ad Library · the matched ad
Library ID: 821494861055090
Active

Started running on 12 Mar 2026

Reach: 1.9M accounts

Platforms

This ad has multiple versionsi

HalftideSponsored

The 30 second routine your feed keeps asking about. Free shipping this week.

Halftide
halftide.comWith Natural Ingredients
~0.0M

Paid views bought. One creative match in the Ad Library, 98% copy.

Readjusted
~0Kviews
Real organic reach

Identical creative confirmed in the Ad Library. Bought, not earned.

See how the boost check works →

Category-first

Start from your category, not your grid.

You don't need a content history for Hook to be useful. Wire in competitors and the creators your buyers already watch, and Hook analyzes their public videos and builds the picture before you post a thing.

beta.askhook.com
Search for an account to add to this ecosystem Add to map
Ecosystem snapshot
24brands704posts analyzed17.8Kmedian views
Top performers
CClaude by Anthropic91.8Mccluely40.4MMMaverick Maltin29.3MMMatt Bitter14.3Mllilvb.unemployed14.1M
0:05
318.4x
Virality
i wonder how they feel
b@b.minh_ha
0:54
142.7x
Virality
Blue-collar workers don't get Notion or Loom
C@codewords_ai
0:53
96.2x
Virality
The biology behind coffee
J@jeans.scenes
0:07
88.5x
Virality
No coding skills, no problem
C@codewords_ai
0:12
73.9x
Virality
Aesthetic nerd life
e@epic_robs
1:04
61.0x
Virality
Every student struggling to find a job in 2026
C@codewords_ai
0 posts needed from you
competitors and creators seed the picture
Wire up your category free →

Proof

Real teardowns of SaaS accounts you know.

Public teardowns from the Hook brand library, every video scored across 300+ creative variables. The same analysis runs on your own category the day you wire it up.

N

Notion

@notionhq

50 videos · 2.9M views analyzed

View teardown
11

ElevenLabs

@elevenlabsio

50 videos · 1.07M views analyzed

View teardown
R

Replit

@repl.it

38 videos · 436K views analyzed

View teardown

Surfaces

Answers where you work.

The same coworker answers in three places: the AI Scriptwriter in the app, @Hook in your Slack channels, and Claude or Cursor over the hosted MCP. Same category context, same cited sources, wherever the question comes up.

northbound.co⌄
AI Scriptwriter
Turn Northbound’s #1 format into a reel script.
Script intakePOV demo
What’s the core promise of the hook?
AThe thing nobody tells you
BFaster than the old way
CProof it actually works
DA myth worth busting
Select an option to continue →1 / 4
Ask anythingSonnet 4.6

In the app · AI Scriptwriter

Explore the dashboard
Thread content-hook
R
Rebecca
@Hook what are Northbound’s rivals shipping this week?
HookApp
3 rivals leaned into POV demo reels this week. Halftide’s top one hit 142K views. Want the hook that carried it?
Generate scriptSee the reel
Reply…

In Slack · @Hook

Hook in Slack
Claude Hook · MCP
Why is Halftide out-reaching Northbound on organic?
Hookget_top_posts

Across your set, POV demo reels travel furthest. Northbound sits #2 of 7 on reach-per-follower. You punch above your size. The real gap is paid: 1 live ad vs ~6 per rival.

Reply to Claude…Opus 4.7

In Claude · Hook MCP

Hook in Claude & Cursor

FAQ

Questions growth teams ask.

ChatGPT and Claude can't watch video: they only see the text you paste. Hook watches the actual reels in your category and reads 300+ creative variables per video: hook type, pacing, format, CTA. Then it answers in Slack or inside Claude via MCP, with the source videos attached.

More solutions

Same coworker, different categories.

AI companies

Category context for agent-native teams: Hook's MCP inside Claude, Cursor and your own agents.

Explore

D2C brands

Stop guessing what to post next. See what genuinely resonates in your niche, organic only.

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Agencies

Teardowns and briefs for every client account, grounded in each client's niche.

Explore
A creative-intelligence coworker in your Slack

Stop pasting TikTok links into ChatGPT.

You're doing the watching for a model that can't see video. Hook already watched your category, checked what was boosted, and drafts the next one in your Slack.

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